Portfolio
Explore some recent projects I’ve completed for clients in different industries —- from digital marketing and food retail to cyber security and medical research.
Hyped Marketing
Digital marketing agency
Working in-house, I led creative strategy meetings and collaborated with the wider team to evolve the brand, increase social media followers and improve website traction through organic search.
Content strategy
Blogs
Social media
Whitepapers
Digital Barriers
Video technology provider
The client was looking to establish an authoritative presence online through social media posts, blogs and whitepapers — as well as create a bank of sales and training material for internal use.
Content strategy
Blogs
Social media
PDFs and PowerPoints
Whitepapers
Regal Springs
International aquaculture company
Operating as part of Regal Springs’ global marketing team, I assisted with a website and branding refresh project and provided ongoing copywriting support for monthly marketing content, event assets, product packaging, sales proposals and more. Together, we managed to increase the company’s LinkedIn following by 57% YoY — smashing the initial target of 25%.
Monthly marketing deliverables
PowerPoint presentations
Food retail packaging
Event stands
Brochures
Video scripts and captions
TMC
Global CRO specialising in rare disease
TMC was looking for marketing support as it transitioned from one CEO to another and entered a new phase of growth. I developed and executed content and communications strategies in line with the organisation’s upcoming activities. Additionally, I interviewed key business leaders and liaised with international journalists to publish thought-led articles — including one that placed in PharmaTimes, a leading pharmaceutical magazine with a distributed circulation of 19,000.
Content strategy
PR articles
Competitor research
Ad hoc social media posts
Technicus
Salesforce data migration partner
After reviewing the website content provided by the client, I helped rebuild the site with updated copy to improve user experience and clarify key messages. I also provided input for the company’s new brand guidelines, including a fresh set of tone of voice guidelines to ensure consistency across different platforms.
Content strategy
Website refresh
Blogs
Brand/TOV guidelines
Social media
Infographics
There’s more where that came from…
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